For Jitterbugz, I wanted to get more local people through the door, so I started making fun, simple short-form videos showing our daily barista routines and new seasonal drinks. I also made sure to reply to every comment and message to build a friendly online community. By focusing on good content instead of paid ads, our follower count grew by 8% in just 60 days, and our best video even hit 10k views. Best of all, it worked: the videos drove a real increase in busy weekend crowds at the cafe.