The branding for Dallas 2028 is a fusion of tradition, movement, and global unity. The lasso in the logo represents connection and dynamism, capturing both the essence of Texas’ cowboy heritage and the unifying spirit of the Olympics. Its fluid shape symbolizes the journey of athletes and the energy of competition. Instead of regional symbols, I used the Olympic colors to emphasize inclusivity and internationalism while ensuring a vibrant, recognizable identity. The typography balances modern elegance with subtle Western influences, creating a brand that feels both distinctly Texan and globally iconic.